Best substitute overall
Kicksta
Followers who actually interact: engagement reached 5.5%, and a mere 6 of 248 unfollowed later.
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ALTERNATIVES · INSTAGRAM GROWTH
Path Social sells itself on never touching your login. In our 30-day test, that promise came packaged with almost 12,000 followers who behaved like bots. Each service below brought in real people instead, and Kicksta did it best.
Our engagement rate slid from 4.0% to 0.8% while the count jumped by 11,900. A crowd that never likes or comments tells Instagram your posts aren't worth showing.
Path Social's FAQ says you keep your followers after cancelling. We lost 498 of them within 14 days, which is the pattern of fake accounts being cleared out.
Accounts reached fell by about 8% over the month, so the extra followers weren't putting our posts in front of anyone new.
It leads with annual plans and crossed-out prices. On monthly billing, Core is $49 and Elite is $69, for followers that worked against the account.
Best substitute overall
Followers who actually interact: engagement reached 5.5%, and a mere 6 of 248 unfollowed later.
If you liked having someone else run it
A real account manager plans your targets, from $39 a month with a free week.
If you want to keep your password private
Free, never asks for your login, and only 2 of its 349 followers left in our test.
| # | Tool | Our score | Price from | Best for | Review |
|---|---|---|---|---|---|
| The one you're leaving | Path Social | 2/5 | $49/month | People who won't share a password but want a quick number | Read review of Path Social |
| 1 | Kicksta | 5/5 | $69/month | Creators and small brands who want real growth | Read review of Kicksta |
| 2 | Upleap | 4.5/5 | $39/month | First-timers and local businesses | Read review of Upleap |
| 3 | Kenji | 4/5 | $39/month | Busy people who want growth on autopilot | Read review of Kenji |
| 4 | SocialFollow | 5/5 | Free | New or quiet accounts on a budget | Read review of SocialFollow |
Why pick it over Path Social?
Path Social gave us a big number and a silent audience. Kicksta gave us a smaller number of real people who liked and commented, which is what lifts reach. It's the clear first choice for anyone leaving Path Social.
Best for: Creators and small brands who want real growth
| Path Social | Kicksta | |
|---|---|---|
| Our score | 2/5 | 5/5 |
| Price from | $49/month | $69/month |
| Best for | People who won't share a password but want a quick number | Creators and small brands who want real growth |
| New followers in 30 days | +11,900 | +248 |
| Lost in the 14 days after stopping | 498 | 6 |
| Engagement rate after 30 days | 0.8% (from 4.0%) | 5.5% (from 4.1%) |
| Accounts reached over the month | Down 8% | Up 66% |
| Needs your Instagram login | No | Yes, with two-factor support |
| Trial before paying | None listed | A week, on monthly billing |
Results that hold up. Kicksta's 248 newcomers pushed engagement up from 4.1% to 5.5%, a figure no rival matched. Path Social added 11,900 but engagement collapsed to 0.8%.
Followers that stay. Two weeks after cancelling, Kicksta had lost 6 followers. Path Social lost 498 in the same window.
Reach that grows. With Kicksta, accounts reached rose from 7,613 to 12,611, up about 66%. Under Path Social, reach shrank.
Control over who finds you. You tell Kicksta which accounts and hashtags matter in your niche, so newcomers come from there instead of an unknown network.
Switch to Kicksta if
You want followers who react to your posts and stick around, and you're happy to connect your account.
Stay with Path Social if
A bigger follower count matters more to you than likes, comments or reach. Even then, the 498 we lost suggest the number won't last.
Price from $69/month
Why pick it over Path Social?
Path Social's Elite plan promises a dedicated account manager, but the followers it delivered didn't engage. Upleap's managers set up targeting that brought in people who did, for less money.
Best for: First-timers and local businesses
| Path Social | Upleap | |
|---|---|---|
| Our score | 2/5 | 4.5/5 |
| Price from | $49/month | $39/month |
| Best for | People who won't share a password but want a quick number | First-timers and local businesses |
| New followers in 30 days | +11,900 | +448 |
| Lost in the 14 days after stopping | 498 | 16 |
| Engagement rate after 30 days | 0.8% | 4.3% |
| Accounts reached over the month | Down 8% | Up 98% |
| Free trial | None listed | 7 days |
Engagement that rose. With Upleap we picked up 448 followers while engagement improved from 3.0% to 4.3%. Path Social's followers pushed the rate down to 0.8%.
Reach that doubled. Accounts reached almost doubled under Upleap, from 13,346 to 26,470. That's the kind of lift a real audience gives you.
A cheaper way in. Upleap starts at $39 a month and gives you a free week. Path Social's Elite plan with a manager costs $69.
Guidance, not guesswork. Upleap's team helps you choose the hashtags, accounts and locations to target, and you can ask them to adjust course whenever you like.
Switch to Upleap if
You want someone to plan and adjust your targeting, and you'd rather pay less than Path Social's Elite plan.
Stay with Path Social if
You never want to connect your Instagram account to any service.
Price from $39/month
Why pick it over Path Social?
People pick Path Social because it runs without effort. Kenji is just as hands-off, but its AI targeting brought in followers who engaged, and almost all of them stayed.
Best for: Busy people who want growth on autopilot
| Path Social | Kenji | |
|---|---|---|
| Our score | 2/5 | 4/5 |
| Price from | $49/month | $39/month |
| Best for | People who won't share a password but want a quick number | Busy people who want growth on autopilot |
| New followers in 30 days | +11,900 | +220 |
| Lost in the 14 days after stopping | 498 | 8 |
| Engagement rate after 30 days | 0.8% | 5.3% |
| Accounts reached over the month | Down 8% | Up 69% |
| How it targets | Its own network picks the audience | AI that learns from accounts you give it |
Autopilot without the bots. Kenji's model works out which people tend to follow back and sharpens that guess week by week. Our smallest test profile gained 220 people with it, and engagement edged up from 4.2% to 5.3%.
Built-in caution. Kenji runs actions from real phones and starts with a warm-up period, so activity builds gradually instead of arriving overnight.
Fewer losses. Only 8 of Kenji's new followers had gone two weeks after we stopped, against 498 for Path Social.
Same entry price, better value. Kenji starts at $39 a month, below Path Social's Core plan, and every follower it brought was a real account.
Switch to Kenji if
You want growth that runs on its own but brings in people who actually interact with your posts.
Stay with Path Social if
You only care about a fast, large number and won't connect your account.
Price from $39/month
Why pick it over Path Social?
If Path Social appealed because it never asks for your password, SocialFollow keeps that benefit, costs nothing and sends real members you can check, not bot accounts.
Best for: New or quiet accounts on a budget
| Path Social | SocialFollow | |
|---|---|---|
| Our score | 2/5 | 5/5 |
| Price from | $49/month | Free |
| Best for | People who won't share a password but want a quick number | New or quiet accounts on a budget |
| New followers in 30 days | +11,900 | +349 |
| Lost in the 14 days after stopping | 498 | 2 |
| Engagement rate after 30 days | 0.8% | 3.4% |
| Password required | No | No |
| Monthly cost | From $49 | Nothing |
No password, no card. You type your public username, then follow ten members from your phone; a hundred of them follow back. Nothing signs in to your account.
Followers that stick. Of the 349 people we gained, 2 had gone a fortnight after we finished. Path Social lost 498.
Free every day. There's no paid plan at all. Path Social's cheapest plan costs $49 a month.
Honest about limits. SocialFollow says plainly that it builds social proof rather than reach. In our test engagement held steady at 3.4% instead of collapsing.
Switch to SocialFollow if
You want a bigger, real-looking follower count without paying or sharing your login.
Stay with Path Social if
You don't want to follow 10 accounts yourself each day.
Price from Free
Yes. Path Social's follower count grows fast, but the accounts it sent us acted like bots: engagement sank to a fifth of its starting level, reach slipped and nearly 500 accounts were gone shortly after we cancelled. That leaves your account looking bigger and performing worse.
Move to Kicksta first. Nothing else we ran produced followers who interacted as much, and it held on to nearly every one. If you'd rather have a person handle targeting, choose Upleap; for growth on autopilot, Kenji; and if keeping your password private is the deal-breaker, SocialFollow is free and never asks for it. Our best growth services list compares every option in one table.
Path Social's dashboard focuses on how many followers you gain. A better test is what happens to your engagement rate and reach. Real followers push both up; bot followers drag both down, as they did in our test.
Ask what happens after you cancel. In our tests, the services worth paying for kept almost every follower for two weeks after we stopped. Path Social kept far fewer, despite promising otherwise.
With Path Social, its network decides who follows you. Services that let you pick accounts and hashtags, like the ones on this page, make it easier to grow an audience that fits your niche. Our Instagram growth tools hub explains how each one targets.
Most real growth services need to connect to your account. Turn on Instagram's two-factor protection first, and pick a service that supports it, as Kicksta does.
Instagram decides who sees your posts partly by how people respond to them. Its recommendation eligibility rules make clear that reach depends on that response. When thousands of followers never like or comment, each post looks less interesting to the algorithm.
That is what our numbers showed. Over the month Path Social piled on 11,900 followers, and our engagement rate ended at a fifth of its starting level while reach shrank. The services above did the opposite: smaller gains, higher engagement and more people reached.
Already used Path Social? Remove obvious fake followers, then start a real growth service. The posting habits that keep newcomers around are in our guide to growing followers organically.
We paid for every tool. We bought each plan with our own card, just like you would.
We ran each one for 30 days. On real accounts we actually run, one tool at a time.
We measured the results. New followers, how many stayed, safety, support and real cost.
We scored and ranked them. The order follows our score out of 5, nothing else.
Kicksta. Across our 30-day test no other service matched its follower quality: engagement climbed to 5.5%, and just 6 of its 248 newcomers unfollowed once we cancelled. Path Social's followers behaved like bots.
Path Social says it doesn't, but our results looked like bot followers: 11,900 turned up in a month, engagement dropped to a fifth of its old level, and 498 were gone two weeks after we cancelled. The full numbers are in our Path Social review.
Yes. SocialFollow costs nothing and works from your public username alone. Each round you follow ten members yourself, a hundred follow back, and in our test just 2 of 349 later dropped off.
SocialFollow is free. Among paid services, Upleap and Kenji start at $39 a month, less than Path Social's Core plan, and both brought in followers who engaged.
Probably. We lost 498 in the first two weeks after cancelling, even though Path Social says you keep them. Expect the count to drop as fake accounts are removed.