What we do
We test online tools that people pay for. We started with Instagram growth services and LinkedIn automation tools, because that's where we saw the most fake reviews. Now we test social media management tools too.
For every tool, we:
- buy a plan ourselves, just like any customer
- use it on a real account for at least 30 days
- measure what happened
- give it a score out of 5 and a clear verdict
Why the platypus?
A platypus looks like it was put together from spare parts, and nobody believed it was real at first. Scientists had to check it for themselves. That's how we feel about most tool claims: we don't believe them until we've checked. Our platypus wears a detective hat for a reason.


